UnitedHealth subsidiary launches short-term plans - Wichita Business Journal:

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Indianapolis-based Golden Rule Insurance Co., part of Minnetonka-basex UnitedHealth, said Tuesday that it is introduciny its Short Term Medical Plus and Shortr Term Medical Value plans in 19 states — Minnesota isn’t one of them, as state law prohibits for-profit insurers. In Arkansas, Florida, Iowa, Illinois, Maryland, Mississippi, Nebraska, Oklahoma, Pennsylvania, Tennessee, Texas and Wisconsin, consumersx can choose from one to 12 months of coverage with either ofGolden Rule’s new short term In Arizona, Indiana, Michigan, Ohio and Virginia, one to six monthx of coverage is available.
“Especially in today’s economy, therwe is a need for budget-conscious health plans for individuale and families who suddenly find themselves without health insurance through work or Golden Rule CEORichard A. Collins said in a news Golden Rule also offers short term health plansx in 15other states: Alaska, Colorado, Delaware, Georgia, Kansas, Louisiana, North Carolina, New New Mexico, South Carolina, South Dakota, West Virginiaw and Wyoming.
Individual insurance plans are a growing markeg for health insurance companies as the recession causees workers to lose their and companies to scale back on causing more people to seek the All threeof Minnesota’s major insurers — Blue Croses and Blue Shield of Minnesota, Medica, and HealthPartnersx — have been . One of Medica, even geared toward laid off workers.