Wednesday, June 6, 2012

Euronet combines prepaid brands into epay - Charlotte Business Journal:

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The Leawood-based electronic payments distributor (Nasdaq: EEFT) said Wednesday that the new namewould “providew the division with a worldwidew retail brand that is known for qualitgy service and consistent products.” The division is one of the largest internationa l distributors of prepaid mobile air time, the releaswe said. Several Euronet prepaid subsidiaries alread operate under theepay name; U.S. subsidiar PaySpot, Telerecarga, Movilcarga, Brodos and Transact will adopt theepay brand. The epay logo is intended to integrated elements of Euronet and subsidiary logos and to stan dfor “professional, innovative and spiritee values,” the release said.
“Just as our business strategy has evolvexd over the years to meet the needsa ofour customers, so must our brands,” epay Managing Director Garetn Gumbley said in the “The new brand identity is a reflection of that evolution to delivere brand leadership and enhancedd value to our It brings together our successful elements local market knowledge, operationall expertise and international distribution reach — requirec by multinational retailers and global consumer brands.

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