GE Oil & Gas consolidates brands - Houston Business Journal:

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The move affects , and , which will cease to exis t as independentlynamed companies. The brands will be shifted to theproducg names. For example, GE Oil & Gas will now sell a “VetcoGrau fullbore subsea wellhead system,” or a “Hydril pressure controlk blowout preventer.” “The whole initiative is to really streamline,” said Chau a Houston-based marketing manager for drillinghand production, which essentially is a department forme from the acquisitions of VetcoGray and Hydril. GE Oil & Gas acquiresd VetcoGray in January 2007for $1.9 billion, and Hydril in April 2008 for $1.
1 “We’re taking (the brand) to the product holding on to the value of the name but offerinb it through GE Oil & Gas,” Nguyen said. “We’rs keeping and leveraging the brand.”