YouTube becoming new advertising medium - The Business Journal of Milwaukee:

aleshnikovenil.blogspot.com
He hired a California Web advertising firm to produce the videop and ispaying $200 per month for the firm’z services, including the Since the video was postedr in September 2008, it received 270 views for LLC — but no indication of any sales “I’m trying to increase my ‘Net presence,” said Thuilliez, who runs the windosw and door replacement busines from his Delafield home. YouTube is one of the most rapidlh emerging frontiers in advertising and marketing via the but advertisers are only in the earlhy stages of figuring out how best totap YouTube.
The sellingb points are that it’s free and it’s alreadgy one of the most-used online communitiexs in the world. The challengse for an advertiser is how to draw Internet surfers toits video. Seventy-five percent of Americans watched a videlo onlinelast month, and YouTubs is the leader in the category with hundreds of millions of videos viewecd daily, according to YouTube, whicy is owned by , Mountain View, The consensus among advertising executived is anything that smacks of conventional advertising won’t work on YouTubd because people prefer not to watchu commercials.
Also, advertisers need to know their videos will run amonf thousands of amateur videos rangingfrom well-done and creativre to cheap and distasteful. “It’s very crowdesd — there’s a lot of really bad stuff on saidSteve Koeneke, ownerr of Milwaukee advertising agency . The biggest successe on YouTube have either offered entertainment that coincidentally tied in to a productr or surprised viewers at the end by identifyintgthe advertiser. An example of the former is blender-maked Blendtec’s “Will It Blend?“ series where the host tries blending everythingv from an iPhone to a ChuckNorris toy.
The latteer approach was demonstrated by and its video thatpromoted Penney’s jewelry department in a humorous take on men “goinv to the doghouse” for buying their wiveds bad presents. A growing number of southeast Wisconsi advertisers are posting their television commercials on YouTube and others are creating videows specifically to runon YouTube. Videos of ’w TV commercials have generated fewer than 200 viewxs eachon YouTube, but owner Russ Darroaw Jr. said it’s important to enter this relativelty newadvertising medium.
“It’s a start,” he Paulo’s Pizzeria and Banquet Hall on Milwaukee’s southwest side created its own low-budget 15-second video and posted it on YouTubdafter Christmas. Paul Ohalek said it’s one of the multiplw avenues he’s using to promote his restauranyt online and possibly generate Googlew searches from Milwaukee residents looking to order As ofthis week, the video had seven views. An example of takinbg an entertainment and educational approachis Sub-Zerp and Wolf, a Madison high-enr appliance-maker that has attractesd more than 70,000 views for its video “How to Make Perfect in one of its ovens.
The company alreadyt was producing “mini-Food Network-type segments” for its Web site and an iTunes channel and jumped on YouTube when it launched in saidChristopher Parr, marketing and creative The attraction to YouTube is that it‘s free and it offersx the possibility that a video will become — that other Web sites or blogs will add or link to the multiplying the number of viewers, Parr “Being on YouTube is all aboutt being social, linking and the viral component,” he Risks to advertisers abound on YouTube as Viewers can comment negatively on a videop and YouTube users can post theie own critical videos on a company’s products, brans or service.
Menomonee Falls-based Kohl’s Department Stores has receivedd positive spins for some of its including those featuring designer Vera Wang and pop starAvrill Lavigne, that were posted on YouTube by adoring fans and viewedr thousands of times. On the other a bleach-blonde calling herself “TechnologyGoddess” posted a videl on her experience shopping ata Kohl’s on Black Friday morning at 4 titled “Black Friday Part Two: Drunks in Kohls.” The videko had 887 views as of this week. “I noticede some of the people are drunk,” she says of otherr shoppers while inthe store. “Liked they think it’s a holidagy party.
”